TheContentGuy is a management and technology consultancy based in Rochester, NY.  We specialize in content lifecycle analysis, and help clients compete by improving their content lifecycles – business processes and workflows that span the collection, collaboration, authoring, assembly, styling, review, localization, publishing, reuse, management, and search of unstructured content. Our consultants have deep experience in publishing operations, consulting, and software development, with hand-on expertise in the areas of enterprise content management, knowledge management, search, information architecture, publishing, localization, collaboration, user experience design, learning technology, and information worker productivity.

We provide management advisory services to high tech companies in the areas of market analysis, product strategy, R&D investment analysis, competitive analysis, and corporate growth strategies.  We apply qualitative and quantitative analytical tools including the Blue Ocean strategy framework, real options analysis, statistical analysis, decision analysis, regression analysis, and game theory. We specialize in management consulting for clients who provide products and services related to content management, search, business intelligence, publishing, and localization.

We provide technology and management advisory services to organizations in high tech, telecommunications, capital equipment, life sciences, healthcare, process manufacturing, retail, and publishing industries.  We provide solution architecture, requirements analysis, vendor and technology selection, change management, and governance advisory services. 


newjspicturePaul Wlodarczyk is a technology marketing professional, expert at commercializing emerging technology and incubating IT services. Paul is focused on developing markets for technology that hasn’t “crossed the chasm,” and is particularly interested in technologies for taming and exploiting unstructured content. Paul is a frequent writer and speaker for various organizations including AIIM, ATG, DaraTech, DocTrain, IBM Information On Demand, Linked Data Planet, ebizQ, LISA, Microsoft Executive Circle, TechLearn, National Public Radio, Semantic Technology, Society for Technical Communicators, Society for Applied Learning Technology, and the World Batch Forum.  Paul earned an MBA from the William E. Simon School of Business, and holds a Bachelor of Arts in Psychology from the University of Rochester in Rochester, NY.