Glue is a “contextual social networking” browser plug-in from Adaptive Blue.  Glue works automatically as you browse popular sites about books, music, movies, wines, restaurants, gadgets, stocks, actors, TV shows, and other web content.  The Glue bar appears in your browser and lists friends who have browsed the same content and their comments. 

This week in Read Write Web, Phil Glockner writes about a personal test drive of the latest version of Glue with the founder of Adaptive Blue, Alex Iskold. 

Below is an excerpt about two of the new features on Glue – connected conversations (which transcend sites), and Smart Recommendations.

Connected Conversations

Building on the concept of being able to share thoughts and opinions on things with your friends on Glue, regardless of the site those things are found on, is taken to the logical next step with the addition of conversations. Now, if you see that someone has commented on something that you are looking at, or have an opinion on, you can add a comment to their opinion. In turn they can comment back, or others can join in on the conversation. Through these interactions, you will be exposed to new people who perhaps came to the conversation from a completely different web site, Wikipedia for instance, instead of Amazon, but are using Glue to transcend the social boundaries of these sites

Smart Recommendations

Being a contextual network that uses semantic technology to gather information and trends, Glue now aggregates this data and can present what books, movies and music your friends like the most instantly. Creating this recommendation data is done automatically as people use the Glue application by indicating what they like. The lesson here is, the more you use Glue, the better a resource you become to your friends who also use the service.

Read the full article here.