Webinar: Content Management and Social Media for the Insurance Industry
September 24, 2009
1:00-2:30 p.m. EDT
Price: Free
John Greene, Managing Director, Guy Carpenter & Company, LLC
Seth Earley, President & CEO , Earley & Associates
Mike Axelrod, Senior Consultant , Earley & Associates
What is the role of Web 2.0 and Social Media in the insurance industry? How do these new technologies and approaches for creating content fit in with more structured content processes?
In this first session we’ll survey the core processes of insurance operations, show what types of content typically supports such processes, and talk about how some of the newer approaches to collaboration and user generated content fit in to the big picture. Learn how Guy Carpenter & Company, LLC, the world’s leading risk and reinsurance specialist, utilizes social media from John Green, Managing Director in Global Marketing & Communications.
We’ll provide tangible examples of how improvements can provide bottom line benefits and how services can be better performed, products can be more accurately priced, and customer experiences can be improved by well designed content management approaches. We’ll discuss types of challenges in each of these areas and approaches for remediation.
Topics include:
- Overview of content intensive processes
- The use of social media in insurance
- How well architected content can improve knowledge flow
- Classes of content technology in support of insurance processes
Visit earley.com for more information or to register
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