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	<title>TheContentGuy &#187; webinar</title>
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	<description>all things unstructured</description>
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		<title>Webcast: Taxonomy and Metadata &#8211; State of the Practice in Insurance</title>
		<link>http://thecontentguy.net/blog/2009/09/30/webcast-taxonomy-and-metadata-state-of-the-practice-in-insurance/</link>
		<comments>http://thecontentguy.net/blog/2009/09/30/webcast-taxonomy-and-metadata-state-of-the-practice-in-insurance/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 19:22:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[search]]></category>
		<category><![CDATA[Earley & Associates]]></category>
		<category><![CDATA[metadata]]></category>
		<category><![CDATA[taxonomy]]></category>
		<category><![CDATA[webcast]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://thecontentguy.net/blog/?p=589</guid>
		<description><![CDATA[In this session, we will hear a case study from the Hartford Insurance Group about how taxonomy was applied to improving findability of Underwriting content.  We'll also learn about the state of the insurance industry with regard to adoption of metadata standards and taxonomy practices. This is based on our research into how insurance companies are addressing challenges around content and document management efficiency and search effectiveness by applying taxonomies and metadata.]]></description>
			<content:encoded><![CDATA[<p><strong>Thursday <img class="size-full wp-image-362 alignright" title="Earley &amp; Associates" src="http://thecontentguy.net/wp-content/uploads/2009/06/earleysmall.png" alt="Earley &amp; Associates" width="120" height="126" />October 1, 2009 </strong></p>
<p><strong>1:00 &#8211; 2:30 p.m. EDT </strong></p>
<p><a title="Taxonomy and Metadata - State of the Practice in Insurance" href="http://www.earley.com/webinars/jumpstarts/insurance-and-content-management/underwriting-sales-and-marketing" target="_blank"><strong>Register here for free.</strong></a></p>
<p><a title="Taxonomy and Metadata - State of the Practice in Insurance" href="http://www.earley.com/webinars/jumpstarts/insurance-and-content-management/underwriting-sales-and-marketing" target="_blank">In this session</a>, we will hear a case study from the Hartford Insurance Group about how taxonomy was applied to improving findability of Underwriting content.  We&#8217;ll also learn about the state of the insurance industry with regard to adoption of metadata standards and taxonomy practices. This is based on our research into how insurance companies are addressing challenges around content and document management efficiency and search effectiveness by applying taxonomies and metadata.</p>
<p><span id="more-589"></span>Join us to hear Seth Maislin, Senior Consultant at Earley &amp; Associates, and Jeff Auker, Assistant Vice President at the insurance company The Hartford, discuss an enterprise taxonomy initiative for managing over 200 million documents in support of underwriting and claims processing. They will address best practices for organizing a taxonomy project, methods for gaining support from stakeholders, and operationalizing a taxonomy program for ongoing success.</p>
<p>Paul Wlodarczyk, Director of Solutions Consulting for Earley &amp; Associates, will review findings of our benchmark metadata survey updated with new results specifically for the insurance industry. The goal of the study is to measure industry progress on a Metadata Maturity Model scale, a road map designed to help get practitioners started &#8211; and continuously improve &#8211; content tagging within organizations.</p>
<p>Topics include:</p>
<ul>
<li>Applying taxonomy to improving findability of information</li>
<li>Case study &#8211; The Hartford</li>
<li>The role of metadata and taxonomies in content reuse</li>
<li>Trends in metadata maturity for the insurance industry</li>
</ul>
<p><a title="Taxonomy and Metadata - State of the Practice in Insurance" href="http://www.earley.com/webinars/jumpstarts/insurance-and-content-management/underwriting-sales-and-marketing" target="_blank"><strong>Register here for free.</strong></a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Weekly Digest for 2009-09-18</title>
		<link>http://thecontentguy.net/blog/2009/09/18/weekly-digest-for-2009-09-18/</link>
		<comments>http://thecontentguy.net/blog/2009/09/18/weekly-digest-for-2009-09-18/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 10:00:00 +0000</pubDate>
		<dc:creator>paulwlodarczyk</dc:creator>
				<category><![CDATA[Digest]]></category>
		<category><![CDATA[ECM]]></category>
		<category><![CDATA[fishing]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[M&A]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[social technology]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[webinar]]></category>
		<category><![CDATA[Windows]]></category>

		<guid isPermaLink="false">http://thecontentguy.net/blog/2009/09/18/weekly-digest-for-2009-09-18/</guid>
		<description><![CDATA[[webinar] Content Management &#38; Social Media for the Insurance Industry 9/24 1:00 EDT Register: http://bit.ly/4Ni2y RT @earleytaxonomy [social tech] Threadsy: All Your Communications, All in One Place &#124; Technologizer http://j.mp/VJKTx [twitter] New on Twitter? Tips &#38; Hints, via Laurel Papworth &#124; Social Network Strategy http://j.mp/wB4K @SilkCharm [green] NYTimes.com: Following Trash on Its Journey Through the [...]]]></description>
			<content:encoded><![CDATA[<ul class="aktt_tweet_digest">
<li>[webinar] Content Management &amp; Social Media for the Insurance Industry 9/24 1:00 EDT Register: <a rel="nofollow" href="http://bit.ly/4Ni2y">http://bit.ly/4Ni2y</a> RT @<a class="aktt_username" href="http://twitter.com/earleytaxonomy">earleytaxonomy</a></li>
<li>[social tech] Threadsy: All Your Communications, All in One Place | Technologizer <a rel="nofollow" href="http://j.mp/VJKTx">http://j.mp/VJKTx</a></li>
<li>[twitter] New on Twitter? Tips &amp; Hints, via Laurel Papworth | Social Network Strategy <a rel="nofollow" href="http://j.mp/wB4K">http://j.mp/wB4K</a> @<a class="aktt_username" href="http://twitter.com/SilkCharm">SilkCharm</a></li>
<li>[green] NYTimes.com: Following Trash on Its Journey Through the Waste Disposal System with Cellular Tech <a rel="nofollow" href="http://j.mp/quEcr">http://j.mp/quEcr</a></li>
<li>[M&amp;A] Idris Mootee&#8217;s Innovation Playground: Adobe Pays $1.8B for Omniture: What&#8217;s The Strategic Logic Behind The Deal? &#8211; <a rel="nofollow" href="http://j.mp/e7zmB">http://j.mp/e7zmB</a></li>
<li>[semantic tech] ReadWriteWeb: Twine Traffic Falls. New Version Coming, But it&#8217;s Make or Break Time <a rel="nofollow" href="http://j.mp/91aPr">http://j.mp/91aPr</a></li>
<li>[science] The Register: NZ scientists identify giant, man-eating eagle; legendary Te Hokioi really existed <a rel="nofollow" href="http://j.mp/67oOd">http://j.mp/67oOd</a></li>
<li>[robot uprising] The Register: USAF Smokes Rogue Predator-B Over Afghanistan <a rel="nofollow" href="http://j.mp/2Cm0o6">http://j.mp/2Cm0o6</a> MT @<a class="aktt_username" href="http://twitter.com/dcarli">dcarli</a> @<a class="aktt_username" href="http://twitter.com/LittleMonsta">LittleMonsta</a> via @<a class="aktt_username" href="http://twitter.com/GreatDismal">GreatDismal</a></li>
<li>[M&amp;A] Breaking: Adobe To Acquire Web Analytics Firm Omniture For ~$1.8B <a rel="nofollow" href="http://bit.ly/LEfBq">http://bit.ly/LEfBq</a> RT @<a class="aktt_username" href="http://twitter.com/dcarli">dcarli</a></li>
<li>[Social Media] LinkedIn Poll tally: Which social media tool do you find most useful? Hint: sort by age&#8230; <a rel="nofollow" href="http://j.mp/pFYhF">http://j.mp/pFYhF</a> MT @<a class="aktt_username" href="http://twitter.com/scottabel">scottabel</a></li>
<li>[Content Management] Chaos Content Management: Is RedDot Dead? OpenText forcing switch to Vignette <a rel="nofollow" href="http://ping.fm/hhvl2">http://ping.fm/hhvl2</a> MT @<a class="aktt_username" href="http://twitter.com/scottabel">scottabel</a></li>
<li>[ECM] AIIM Digital Landfill: 50+ ECM-ERM-E2.0-WCM Blogs to Watch from Twitter Followers <a rel="nofollow" href="http://j.mp/1OrKkV">http://j.mp/1OrKkV</a> #<a class="aktt_hashtag" href="http://search.twitter.com/search?q=%23ECM">ECM</a> #<a class="aktt_hashtag" href="http://search.twitter.com/search?q=%23ERM">ERM</a> #<a class="aktt_hashtag" href="http://search.twitter.com/search?q=%23E20">E20</a> #<a class="aktt_hashtag" href="http://search.twitter.com/search?q=%23WCM">WCM</a> #<a class="aktt_hashtag" href="http://search.twitter.com/search?q=%23blog">blog</a> (us too)</li>
<li>[Content Strategy] TheContentWrangler: Rahel Bailie&#8217;s primer on Content Strategy <a rel="nofollow" href="http://bit.ly/dO45x">http://bit.ly/dO45x</a> MT @<a class="aktt_username" href="http://twitter.com/scottabel">scottabel</a></li>
<li>[marketing] The Positioning Matrix Reloaded: marketing strategy tool from Rich Czerniawski &amp; Mike Maloney <a rel="nofollow" href="http://bit.ly/11tqWP">http://bit.ly/11tqWP</a> MT @<a class="aktt_username" href="http://twitter.com/dcarli">dcarli</a></li>
<li>[delete] via The Guardian: social networking, iPhone, Kindle, relinquish control of how we delete files <a rel="nofollow" href="http://j.mp/QpBUf">http://j.mp/QpBUf</a> MT @<a class="aktt_username" href="http://twitter.com/garnaat">garnaat</a></li>
<li>[fishing] via CNN: record brown trout caught in Michigan &#8211; 41.45 lbs! <a rel="nofollow" href="http://j.mp/KOBKI">http://j.mp/KOBKI</a> whopper needs its own cooler!</li>
<li>[science] SPACE.com: Space Junk Problem Visualized <a rel="nofollow" href="http://j.mp/yzFQD">http://j.mp/yzFQD</a> &#8220;The dots are not to scale and space is a very big place.&#8221; &lt;&lt;Love this</li>
<li>[twitter] Who moved my hastags? Why is it when I hashtag the Nth instance of a word, my tweets show up with the 1st instance tagged?</li>
<li>[ECM] RT @<a class="aktt_username" href="http://twitter.com/jmancini77">jmancini77</a> Have a great #<a class="aktt_hashtag" href="http://search.twitter.com/search?q=%23ECM">ECM</a> #<a class="aktt_hashtag" href="http://search.twitter.com/search?q=%23ERM">ERM</a> #<a class="aktt_hashtag" href="http://search.twitter.com/search?q=%23e20">e20</a> #<a class="aktt_hashtag" href="http://search.twitter.com/search?q=%23WCM">WCM</a> #<a class="aktt_hashtag" href="http://search.twitter.com/search?q=%23CMS">CMS</a> blog or follow one? Add to list, we&#8217;ll publish 9/14 thanks! <a rel="nofollow" href="http://bit.ly/nRxYd">http://bit.ly/nRxYd</a></li>
<li>[twitter] Using  Twitter Tools in WordPress  to create a news digest <a rel="nofollow" href="http://j.mp/VhG1B">http://j.mp/VhG1B</a> #<a class="aktt_hashtag" href="http://search.twitter.com/search?q=%23Twitter">Twitter</a> #<a class="aktt_hashtag" href="http://search.twitter.com/search?q=%23blog">blog</a> #<a class="aktt_hashtag" href="http://search.twitter.com/search?q=%23WordPress">WordPress</a></li>
<li>[Windows] engadget: Upgrading to Windows 7? Set aside 21 hours, just in case <a rel="nofollow" href="http://j.mp/CqBVn">http://j.mp/CqBVn</a></li>
<li>[science] USNWR: Long-predicted Ice XV finally created in lab, but won&#8217;t destroy civilization <a rel="nofollow" href="http://j.mp/3GFtxX">http://j.mp/3GFtxX</a> MT @<a class="aktt_username" href="http://twitter.com/dcarli">dcarli</a></li>
<li>[social tech] How we use Ping.fm &amp; HootSuite to drive updates to LinkedIn, Twitter, FaceBook, WordPress, Plaxo, FriendFeed <a rel="nofollow" href="http://j.mp/VhG1B">http://j.mp/VhG1B</a></li>
<li>[twitter] How we use Twitter on our blog: TheContentGuy <a rel="nofollow" href="http://j.mp/VhG1B">http://j.mp/VhG1B</a></li>
<li>[green] via Engadget: Q: What is premium US consumer will pay for hybrid vs. gas? A: 12%. Pike Survey <a rel="nofollow" href="http://j.mp/URLc4">http://j.mp/URLc4</a></li>
</ul>
]]></content:encoded>
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		<item>
		<title>Earley Webcast: Conducting a Search Audit</title>
		<link>http://thecontentguy.net/blog/2009/07/31/earley-webcast-conducting-a-search-audit/</link>
		<comments>http://thecontentguy.net/blog/2009/07/31/earley-webcast-conducting-a-search-audit/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 18:21:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[search]]></category>
		<category><![CDATA[audit]]></category>
		<category><![CDATA[Earley & Associates]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://thecontentguy.net/blog/?p=427</guid>
		<description><![CDATA[Jeannine Bartlett, Senior Director, Information Management Solutions, Earley &#38; Associates Avi Rappoport, Consultant, Search Tools August 05, 2009 1:00 PM EDT An enterprise search audit will determine where you need to specifically improve search processes.  Based on actual user behavior and system results, a search audit will provide hard data for a baseline evaluation of [...]]]></description>
			<content:encoded><![CDATA[<p>Jeannine Bartlett, Senior Director, Information Management Solutions, Earley &amp; Associates<img class="alignright size-full wp-image-362" title="Earley &amp; Associates" src="http://thecontentguy.net/wp-content/uploads/2009/06/earleysmall.png" alt="Earley &amp; Associates" width="120" height="126" /><br />
Avi Rappoport, Consultant, Search Tools</p>
<p>August 05, 2009<br />
1:00 PM EDT</p>
<p>An enterprise search audit will determine where you need to specifically improve search processes.  Based on actual user behavior and system results, a search audit will provide hard data for a baseline evaluation of search effectiveness.  We’ll discuss types of search audits, approaches for gathering data and ways a search audit can pinpoint the needs for improvement  in system tuning, metadata and content management processes.</p>
<p>Jeannine Bartlett will present <strong>Strategies for Search Auditing</strong></p>
<p>What&#8217;s in a search audit, and why should you consider conducting one? We&#8217;ll look at enterprise search security audits, a framework for measuring the enterprise search &#8220;experience&#8221;, and an approach to website search SWOT analysis. We&#8217;ll wrap up with a range of ideas for interpreting and leveraging search audit results.</p>
<p>Avi Rappoport will present <strong>Auditing Search: The Invisible Part</strong></p>
<p>The searchable index itself doesn&#8217;t get much attention, but there are very important things there (or not in there) that define the quality of the search.  Search log top query and click-through metrics can indicate missing sources and other problems.  The index may need to update more frequently, it may have security and access control problems, it may be tuned for smaller disk space requirements, and the document store may be insufficient. Essentially a Search Audit should also analyze what&#8217;s in the index, what&#8217;s not, and why.</p>
<p><strong>Price:</strong> $50.00</p>
<p><a title="Register here" href="http://www.earley.com/webinars/conducting-enterprise-search-audits" target="_blank">Register here</a></p>
]]></content:encoded>
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